Patricia Callaway

Patricia Callaway is Partner and Managing Director of Manual, a San Francisco-based design and branding studio. Manual has partnered with cultural institutions (The Obama Foundation and Presidential Center, the Eames Institute), global tech companies (Apple, Google, Airbnb), and innovative startups (Quilt, Vast, Lightship, Mill). Beyond her work at Manual, Patricia serves on the boards of Well Beyond Academics and is involved with Blood Cancer United. Patricia has two teenage daughters, one of whom was fortunate to experience an adventure with AMIGOS in Costa Rica.

She earned her degree in English Literature from UNC-Chapel Hill and began her career in London working first in publishing, and then in marketing at the Barbican, Europe’s largest multi-arts center. After moving to San Francisco in 2006, she led product marketing for a software company before founding Manual with her partner Tom in 2009.